The wait for the Alamo Drafthouse movie ticket subscription plan is almost over.
The popular chain will launch Alamo's season pass by all its theaters by the end of the year, company founder and CEO Tim League told Business Insider.
Since July, customers at its locations in Yonkers, New York and Raleigh, North Carolina, have used a beta version of Season Pass. League has been impressed with the beta test data and is now making the final touch with Season Pass to make it available to its entire chain.
"It works for us, and we love it," the League said. "It's one of our biggest priorities this year to roll it out."
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Liga said Alamo's season pass would be an unlimited plan for $ 20 a month in most areas of the country. He added that the monthly price would in some cases depend on the market, and expect it to be a bit more in places like Drafthouse's theaters in downtown Los Angeles (opened in mid-year) ) and Brooklyn, New York. (A Drafthouse in Lower Manhattan will also be open by the end of the year.)
Season Pass will be available through the Alamo Drafthouse program (on iOS or Android) to reserve spaces – add days in advance, if you like – from anywhere, as well as tickets.
In August, Business Insider Reported said the company said the season-pass beta test in Yonkers had more than 40,000 people on the waiting list in less than a month. At that time, Season Pass holders could see as many times a movie as they wanted and could order tickets to standard 2D or 3D movie format, but not special Drafthouse performances with a higher ticket price. These features can also be featured in Season Pass when it is launched, although Alamo Drafthouse has not provided more details.
Drafthouse's season pass will join AMC's Stubs A-List and Cinemark's Movie Club as a chain-specific subscription service. And others start with the help of Sinemy Enterprisesuch as those from Studio Movie Grill and National Amusements.
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Movie ticket enrollment services have become popular, as MoviePass has lowered its monthly price to around $ 10 in the summer of 2017 and received millions of subscribers. Although MoviePass has undergone a series of changes to get its cash burn under control, Business Insider reported on Monday that it will bring back an unlimited plan.
"I really admire what MoviePass did to disrupt this industry," the league said. "To say," Hey, there can be another way that really works.
League definitely bought in the subscription model and said it thought it would help the company introduce unique movies to its clients.
"The most exciting thing about me is that people watch more movies," the league said. "And they're looking at a wide variety of movies, and that's part of what we are trying to achieve by getting bigger, as a company is becoming more and more people falling in love with & # 39; wide range of wonderful movies. And I see Season Pass as part of this. "
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