Lastest Featured News Short video program TikTok expands into global markets, seeing in-app purchases increase more than 200 percent


The social short video program TikTok, developed by Beijing-based Bytedance, has 188 million new users worldwide in the quarter ending March 31, a 70 percent jump year-on-year, according to a recent report by the research firm Sensor Tower pulled. The rapid growth was driven mainly by India, where 88.6 million new users downloaded the program during the period. TikTok also showed a 222 percent increase in purchases on an annual basis. It hit $ 18.9 million worldwide, with the exception of purchases from China's third.

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