Traders have long complained that Amazon's counterfeiting of counterfeiters has cost their sales and compromised their brands so customers could find out if the box on their doorstep actually contained what they ordered or a clumsy copy. The retailer intends to rectify it – partly by giving brands the power to knock off and speeding up their removal from their online marketplace. Amazon unveiled a "Project Zero" on Tuesday that allows participating brands to provide a self-service tool.
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