Buy articles from Instagram? Now you can

Applications continue to develop and Instagram is currently conducting electronic commerce Add a purchase button to your platform what he & # 39; Checkout & # 39; call. "Over time, we create value for people, it can be an important part of our business," comment Vishal Shah, product director of Instagram.

This new feature open a world of possibilities for Instagram because you can buy users directly via Checkout what they want, without going to an "unknown" site.

Until now, there are no more details on the economic aspects that & # 39; Checkout & # 39; will initiate. The truth is, this feature will bring many financial benefits to the organization, It's a good business opportunity, after the publicity on the platform has been generated.

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door specialized portals, it was known that the purchasing function, will be available from this Tuesday after updating the & # 39; App & # 39; and is listed with retailers offering their products, among the pioneers includes Nike and the Revolve costume design platform.

She & # 39; s digital brother & # 39; Facebook has been trying many times in the electronic commerce, but so far their results were not very promising. Things may be different for Instagram because the transition is more natural, since it's a platform where people try to follow brands and influencers to inspire in aspects of lifestyle such as design, food and travel according to trends.

How will it work? Well, those who are interested in buying a product they can do it in different ways, such as Visa, Mastercard, Discover and PayPal, says Instagram. As the feature develops and expands the service, companies can integrate purchases directly into their account or work with partners like Shopify.

Willmary Montilla – Colombia.com

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